This kind of language can make your writing more difficult to understand, so stick with the simpler word when in doubt. Don't feel like you need to use long or fancy words to sound interesting.For example, if you wrote, "People love this city for the simple reason that it has so much to offer," you can change it to "People love this city because it has so much to offer" without losing any of the meaning of the sentence. When editing your work, be on the lookout for words that are not adding any additional information and get rid of them.For example, instead of writing, "There are a lot of different birds in this area," consider writing something like, "Birdwatchers come to this area to admire the many different species that live here, including robins, blue jays, cardinals, and doves." It helps to offer examples and descriptions whenever possible. When you talk in general terms, you run the risk of losing clarity. This doesn't mean you can't be descriptive, but never sacrifice the clarity of your sentence for flowery language. In order to achieve this, use simple language and short sentences. Your article should be extremely easy for your reader to understand. For example, if you are writing about a new apartment complex that is being built, it's much more interesting to include opinions from people who are both for and against the project than to simply state that the project is moving forward. Most great stories have some kind of conflict, so make sure this comes through in your writing.Try to use suspense to keep them guessing about what will happen next whenever you can. Readers will get hooked faster if you start your article in the middle of the action, rather than by providing background information right away.For example, if you are writing an article about a new business that opened in your town, you might foreshadow information about a major setback that occurred along the way by saying something like, "The owner never anticipated that she would face as many obstacles as she did." Consider giving your readers hints about what is to come in the title or opening sentences of your article. Foreshadowing can add interest to your story.Even if you can't think of a way to tell a complete story, you can incorporate storytelling techniques into your article to make it more interesting. People love to read a good story, so try to incorporate one into your article if you can. This will help your reader connect with you. If it is appropriate for your industry, consider telling a joke or making a reference to a current event.Readers will appreciate the sincerity that this brings to your writing. If it's appropriate for your article, express emotions and opinions.Avoid using the first person plural pronouns "we," "our," and "us," even if you're trying to write on behalf of an entire company. While this isn't appropriate for every kind of article, using the first person pronouns "I," "me," and "my" can help your writing sound much more personable.If you ever have any questions about what is appropriate for your article, be sure to ask your editor or supervisor. If you are writing for a company, they probably have a manual that outlines what kind of voice they want you to use in your articles.No matter what kind of article you are writing, however, it's important that you use a personable voice that sounds like a human, rather than a robot. The voice of your article will depend on many different factors, including your topic and whether you are writing on behalf of a company or yourself. This knowledge will make you more intuitive to the needs and wants of your reader when it's time to choose your next topic. Research and writing will both be much easier if you stay up to date about the topics that you write about, Even when you aren't planning to write an article, read up on industry trends and news.Avoid personal blogs, forums, and promotional material whenever possible. Look for academic articles, published books, and websites that are maintained by reputable organizations. When doing research, be sure to consult reliable sources.If you are writing about fitness trends, however, you may be able to do all of your research online. The right kind of research for you will depend upon the kind of article you are writing, For example, if you are writing a news article, you will probably want to get out there and interview people who are related to the story.Whether you have been assigned a topic or you are choosing it for yourself, you need to find out everything there is to know about your topic. The first step to writing any article is to research your topic.
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